4 Emails to Boost Your Business Revenue

At Compass we spend most of our time analyzing data. And time and time again our data shows that Email Marketing is the most effective marketing channel in ecommerce.  According to our studies, companies we call “top consistent emailers” (those who regularly use email to sell to their customers) get 14% of their traffic and 21% …

Improving Retention Rates and Profitability in Ecommerce

Ecommerce Retention Rate is often overlooked, but it’s an important metric. Since customer acquisition is the most expensive thing an online business has to do, profits depend on how you can profit from each customer after you acquire them. So you need to do everything in your power to convince your clients to keep coming back after their first purchase.  If …